Why Black Friday Is the Best Time for Creators To Maximise Earnings: Benefit from Fans’ Impulse Buying Behaviours.
Black Friday isn’t just another shopping event—it’s a consumer spectacle fuelled by adrenaline, FOMO, and the thrill of a deal! With Fanvue's new Paid Media Links it’s an opportunity to tap into this seasonal spending frenzy without blinking an eye. Here's why your fans are more willing to splurge on exclusive content and what you can do to make the most of it.
The Psychology Behind the Black Friday Spending Spree
Black Friday triggers a potent mix of psychological drivers that prompt fans to open their wallets faster than you can say “link in bio”. Understanding the psychology behind this can help creators plan their content and interactions ahead of this period to help return maximum earnings!
1. FOMO (Fear of Missing Out): Black Friday plays perfectly on the human brain, encouraging the fear of missing out on great deals and lost opportunities. Shoppers are keen to act fast, worried that if they don’t, someone else will beat them to it and take the deal from them. For creators, leveraging this urgency by offering time-limited content or special deals can drive immediate sales. A message like “This exclusive content is only available today!”, "Black Friday Exclusive Offers" and "Only 10 discounts available" can nudge even the most hesitant followers to make a snap decision.
2. The Reward Factor: Studies show that buying something at a discount activates the brain’s reward centre, releasing dopamine. This is the same chemical that makes people feel good after hitting a new personal best in a workout or winning a game. When your followers are in this dopamine frenzy state, they’re more likely to indulge in more deals, it's sort of like a snowball effect! Try going deeper and adding even more offers on premium, behind-the-scenes or personalised video content.
3. The Herd Mentality: There’s a reason stores fill their windows with signs that say “As seen before on” or “Best Seller.” People tend to follow the crowd, and on Black Friday, everyone is buying. Creators can harness this by showcasing what’s popular or sharing how many subscribers have already signed up for an exclusive release, or going in the opposite direction, utilising a countdown of how long is left on discounted products.
4. Shopper Indulgence: During Black Friday, customers are in a mindset where indulgence feels justified, with the main narrative around shopping telling consumers that it's okay to spend because they're getting better value for money on their purchases. Splurging out becomes more of an addiction with less guilt, it's just one big itch that is dying to be scratched!
Why Your Fans Are Ready to Spend Big on Black Friday
A Spending Mindset: Black Friday primes people for spending. Your audience, already prepped by weeks of ads and promotions, views this day as a guilt-free zone for purchases they’ve been eyeing. For creators, this means offering exclusive bundles or experiences can align perfectly with fans' readiness to spend more freely.
- Impulsive Buying: The limited-time offers create a sense of urgency that encourages impulse buying. This is your moment to present that exclusive Q&A video or an intimate, personalised message. If you’ve been building engagement through DMs with teasing prompts or mini-conversations, Black Friday is when those interactions can be turned into revenue.
