Your DMs are your secret sales team.
The problem? You can't be online 24/7 responding to every follow, subscription, and purchase.
That's where automated messages come in. Not boring system notifications. Real moments of connection that happen automatically while you're off living your life.
When set up right, they quietly build relationships, drive sales, and keep fans engaged without you lifting a finger.
Here's how to use them.
Why Automated Messages Actually Matter
When someone follows, subscribes, or buys from you, there's a window of opportunity.
They're curious. They're paying attention. They're thinking about you.
A message that lands in that exact moment sticks. You feel personal. They feel seen. That's how fan loyalty starts.
Now imagine if every one of those moments was handled automatically, with messages that sound like you and create genuine connection.
That's the power of automation done right.
The Messages You Should Set Up Today
Welcome Message (New Subscriber)
The second someone subscribes, they should get a warm hello. Not a bland "thanks for subscribing." Something that sounds like you and starts a conversation.
Examples:
"Hey you! Thanks for jumping in 💛 I've got a few surprises waiting, but first - what kind of content do you love most?"
"Welcome! So glad you're here. Quick question: are you more into behind-the-scenes stuff or the polished final shots?"
"Yay! New subscriber energy 🔥 What made you decide to subscribe today?"
"Hey! Thanks for subscribing. I post daily, but I'm curious - what are you hoping to see more of?"
Why it works:
Ending with a question is key. Questions create replies. Replies open conversations. Conversations lead to deeper connections and more sales.
New Follow Message (Free Follower)
They haven't subscribed yet, but they're checking you out. This is your chance to plant a seed without being pushy.
Examples:
"Thanks for the follow! You'll get sneak peeks here, but the real magic happens inside 👀"
"Hey! Glad you found me. Fair warning - I post teasers out here, but subscribers get the full experience."
"Thanks for following! Curious what brought you to my page?"
Why it works:
Low pressure, but plants the idea. They know there's more available when they're ready.
Cancelled Subscription Message
Yes, it sucks when someone leaves. But it's actually an opportunity most creators ignore.
Examples:
"Sad to see you go! If anything felt off, I'd genuinely love to know. And hey - if you change your mind, I'll have something waiting for you 💛"
"Hey! Sorry to see you unsubscribe. Was it timing, or is there something I could improve? Either way, appreciate you being here 🙏"
"Totally understand! If you ever want to come back, here's 20% off for next time: [discount link]"
Why it works:
You're showing you care, not just about the money, but about their experience. That sticks with people. Many will come back later.
Resubscribed Message
They came back. Don't let that go unnoticed.
Examples:
"Look who's back! Glad to see your name pop up again 💙 You've got great timing - something new just dropped."
"Welcome back! I knew you couldn't stay away 😊 Anything specific you've been wanting to see?"
"Hey! Round 2, let's go 🔥 What made you decide to come back?"
"You're back! That's awesome. Fair warning - I've been busy creating while you were gone 👀"
Why it works:
This energy makes people feel good about their decision to return. They're more likely to stick around this time.
Subscription Renewal Message
Easy to skip, but don't.
Examples:
"I appreciate you sticking with me 💛 It means a lot."
"Another month together! Thank you for continuing to support what I do 🙏"
"You just renewed - that's huge. Thanks for being here consistently 💙"
"Renewed! You're one of the real ones. Seriously, thank you 🔥"
Why it works:
That one line of appreciation makes people feel valued. People who feel valued are more likely to stay.
New Purchase Message
Someone buys from you? Never let that be the end of the conversation.
Examples:
"Thank you! Hope you enjoy it 💛 If you've got ideas for what you'd want to see next, tell me."
"Just saw your purchase - thank you! Let me know what you think 👀"
"Appreciate you! Was there anything specific that made you grab this one?"
"Thank you for the support! Curious - was this what you were hoping for, or should I create more like this?"
"Thanks for buying! If you ever want something more personalized, just let me know what you're into 💙"
Why it works:
Opens the door to feedback, custom requests, and keeps the conversation going. One purchase can lead to many more.
Pro Tips for Better Automated Messages
Sound like yourself
Don't write like a robot. Write like you're texting a friend. If you use emojis in your normal messages, use them in automations. If you're more chill and minimal, keep it that way. Consistency matters.
End with questions
Questions create replies. Replies create conversations. Conversations create sales.
"What kind of content do you love most?"
"What made you subscribe today?"
"Was there anything specific you were hoping to see?"
Keep them short
Don't write paragraphs. 1-3 sentences max. People skim messages. Make yours easy to read and respond to.
Test and adjust
Pay attention to which messages get the most replies. If your welcome message gets 50% reply rate and your renewal message gets 5%, adjust the renewal message. Your automations should improve over time.
Real Examples from Different Creator Types
Fitness Creator:
Welcome: "Hey! Thanks for subscribing 💪 Quick question - are you training for something specific, or just staying consistent?"
New Purchase: "Appreciate you grabbing that! Let me know if you want me to create a custom plan based on your goals."
Lifestyle Creator:
Welcome: "Welcome in! So glad you're here 💛 What kind of content are you most excited to see - daily life stuff or more styled shoots?"
Resubscribed: "You're back! I've been posting a lot more behind-the-scenes lately - hope that's what you were looking for 👀"
Educational Creator:
Welcome: "Hey! Thanks for subscribing. What topics are you most interested in learning about?"
New Purchase: "Thanks for grabbing that guide! If you have questions while going through it, just message me."
The Bottom Line
Your automated messages work while you sleep. They make every fan feel seen at the exact moment they're paying attention. They start conversations that lead to sales without you manually sending hundreds of DMs.
Set them up once. Let them run forever.
Make sure each one sounds like you, ends with a question, and creates genuine connection. That's how top creators stay booked, busy, and connected without burning out.
Take 10 minutes today. Set up your automated messages. Watch them quietly build your income in the background.