If you’re a creator on TikTok, it can be really exciting to see your following grow and turn into a community of loyal fans who love engaging with your content.

But once you’ve amassed an impressive audience, what happens next? How can you monetise that huge following and start earning an income from the content that you love making?

Provided you are willing to work hard and stay consistent, here are five great ways that you can start earning money from TikTok.

Join the Creator fund

One of the first things you can do to start earning directly from your TikTok videos is to sign up to the Creator Fund. The Creator Fund was launched by TikTok as a way for top creators to earn money from their content, encouraging them to keep using the platform on a regular basis. The funds you receive from TikTok will be calculated depending on the number of views on your videos and the level of engagement on your page. Because video views and engagement from followers can fluctuate so much, the money you receive from the Creator Fund won’t provide you with a steady income. But if you have a huge audience who often interact with your content, it could be a great side earner for you.

To be eligible to join the Creator Fund, you’ll need to meet a few criteria:

  • Be 18 years old at least
  • Live in the US, UK, France, Germany, Spain or Italy
  • Have at least 10,000 followers
  • Have at least 100,000 video views within the last 30 days
  • Have a pro/creator account
  • Have an account that fits with the TikTok Community Guidelines and terms of service

Go LIVE

Live streaming on TikTok is a great way to directly connect with your fans, as they’ll be able to talk to you in real-time. Your LIVE video might also appear in the For You page of users who don’t yet follow you, which can be useful for gaining new followers who are truly interested in what you’re doing. Not only that, live streaming can bring in some extra cash, too. Your viewers will have the option to send in Virtual Gifts, allowing you to collect Diamonds. These diamonds get converted into real money which you can then withdraw into your bank account. The more gifts you receive, the more diamonds you’ll collect and the more money you’ll earn.

Convert Followers into Paying Subscribers

If you want to start earning some serious money and maintain a steady income from your TikTok followers, the best thing you can do is to actually direct those followers away from TikTok and onto a subscription platform, where they will be able to pay a monthly fee to receive exclusive content from you. Creating an account on an online subscription space is a great way to offer more to your most loyal fans, as well as allowing you to generate the income you need to support yourself.

When it comes to choosing a suitable platform, there are several different sites available. Fanvue is a great option for creators of all types and doesn’t discriminate against adult content, so whether you’re a musician, a comedian, a chef, a fitness guru or an adult entertainer, you will be able to start earning a living on Fanvue. One of the benefits of drawing fans into a subscription platform is that provided the content you’re posting is legal, you won’t be limited to what you can post and you won’t be at risk of having your content removed. In addition to earning money from monthly subscriptions on Fanvue, you can also gain extra cash from tips and selling one-off pieces of content to non-subscribers. For more information on how to sign up, click here (Add link to relevant blog).

Keep in mind that while you’re not going to be able to convert every single TikTok follower into a paid subscriber on your Fanvue account, if you have a decent-sized audience, even just converting a small percentage can bring in a healthy amount of cash. Journey Shaye, an adult content creator from the US who has amassed over 350,000 followers on TikTok, is one of Fanvue’s top earners, raking in over $30,000 per month on the platform. This is proof of the potential earning power that Fanvue can offer to creators.

Partner with Brands

Just like influencers on Instagram, creators with a large audience on TikTok can partner with brands to advertise their products and get paid doing so.

While sponsored posts can be a great way to earn money, it’s important to keep your followers in mind. Only partner with brands that you truly believe in and that your followers would also be interested in to maintain your authenticity and credibility. You also want to make sure that you’re still posting your regular content and only throwing in the occasional sponsored video. If you start posting brand partnerships all the time, your followers could begin to lose interest in your page.

And don’t forget that if you’re posting sponsored content, it’s vital to make it clear that your post is advertising another brand. Trying to hide the fact that a post is sponsored goes against TikTok guidelines, and you could get into a lot of trouble for it.

Selling Merch

Do you have a strong visual element to your brand? A catchphrase you use a lot? An in-joke that only your followers would understand? If so, you can use this as an opportunity to create and sell merch. Fans love to feel like they’re part of a community, and repping you by wearing a T-shirt or hat can be fun for them as well as being beneficial for you.

Ask your fans what type of merch they’d like to see, and create videos to showcase the products you’re selling. TikTok even has its own Shop Seller Center so you can advertise your products directly on the platform.

Final Takeaways

If you really want to start earning a living from TikTok, you must be willing to stay consistent, posting regular videos that are creative and engaging to maintain the interest of your audience. While you can earn some extra cash from within the platform itself, you’re going to see your best result from thinking outside the box and finding ways to get your followers to support you outside the app. That’s where the real money will start rolling in.