Black Friday is a golden opportunity for content creators to drive fan engagement, boost sales, and reward loyal supporters with exclusive content. Here’s a guide to help you plan a winning Black Friday promotion that builds anticipation, offers irresistible deals, and keeps fans coming back for more.

1. Make sure to Announce Exclusive Black Friday Sales for subscribers :

  • Plan Your Exclusive Content Drops: Whether it’s a never-before-seen range of photos, a day-in-the-life vlog, or personalised shout outs, tease your fans with what’s coming. Tap into that mindset and build excitement and curiosity, you want to make fans feel special when they're purchasing content. Try creating an announcement post in-platform for followers and subscribers to see, this will let everyone know about the Black Friday PPV exclusive deals that will be available. Make sure to mention that these deals will include special discounts and even some custom content for specific fans if that's something you do.
  • Make sure to pre-hype on your social media pages: Share posts and stories on your social platforms about the upcoming sales, reemphasising about the exclusivity that comes with these deals. Build anticipation in the days leading up to Black Friday to try and encourage followers to get involved early so that they don't miss out on these deals. Prompts like “Only available for 24 hours” or “Who’s excited for my Black Friday surprise?” are perfect for sparking interest and prepping wallets.
  • Black Friday isn't just 3 days!: Make sure you utilise the time around Black Friday! Plan your content for before, during and after the main event! You could even have a content resale on those last few days after Black Friday, aim to grab those subscribers who may have missed all your prime deals and are still suffering with Fomo.

2. Gradual Subscription discount

  • Implement an incremental discount strategy: Each week leading up to Black Friday you can increase the discount amount that you're offering on your subscription.
  • Use Countdowns: Each time your discount increases you can make a countdown post on your stories and on Fanvue. Try using the sticker tools on your stories to add a timer and create some pressure! Utilising these countdowns will build urgency amongst your fans and keep them engaged in the week leading up to Black Friday. Going one step further, try telling your fans how many discounts are left! showing that there are only a limited amount available so that they wont want to miss out!

3. Special offers for loyal and top spending fans

  • Reward fan loyalty: Let your fans know that those who are top spenders and returning fans will receive extra "thank you" gifts with BF purchases, this can help encourage chain spending and fans to come back for more!
  • Outline Top Spending Criteria: You need to clearly define to your fans who qualifies as a top spender, such as someone who spends over $100 per month. Set the bar so that they know what they need to do to qualify for these extra rewards, this will motivate them to reach the goal.
  • Add Extra Incentives: Let your fans know that all top/loyal will receive even further discounts on PPV content via DM's. This will help create a more special and personalised experience with your creators, building loyalty. You can add all of your top fans into a custom group for mass messaging to make things easier.
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4. Utilise Social Media to gauge excitement

  • Social Media Tools: Different social media platforms have tons of tools that you can make use of! The ability to create polls, quizzes or question sessions on Instagram can help you learn what kind of deals and content your fans are most excited about. This also helps to show fans that their voices are heard and their input matters.
  • Show you're listening: Make sure to do follow up posts letting your fans know that you're implementing their suggestions. One example could be "You asked for a 40% discount of my subscription so here it is".
  • Use Engagement to Identify Buyers: Tease exclusive content in DMs or Stories and track who interacts. These are your potential leads, who will be ready for a prompt to check out your Black Friday offer

Black Friday is the perfect time to connect with fans, drive earnings and build long-term, credible engagement. With the right mix of exclusivity, urgency and connection you'll turn your fans' holiday spending mindset into a win! Learn more about the psychology of Black Friday buying behaviour here.