1. Play to the Cyber Monday Surge: Last-Minute Deals

  • Highlight Last-Chance Offers: Since data shows that fans spend the most on Cyber Monday, create special “last-chance” posts reminding fans that these deals are about to expire. Use the FOMO effect to drive purchases—share posts like, “24 hours left to grab my Black Friday deal!” or “Last chance for exclusive discounts!”
  • Incentivise with Countdown Content: Use stories or posts on Fanvue and social media to count down the final hours, making fans feel the urgency. Posting frequently about the countdown can boost fans’ anxiety over missing out, prompting more last-minute spending.

2. Tap into the Increased Fan Activity with Engaging Content

  • Be Extra Active: With nearly double the number of fans logged in during Black Friday/Cyber Monday, being visible and engaged is key. Share multiple posts, comment on fan replies and respond to all messages in a timely manner to give fans what they are looking for. Staying active and available makes it easier for fans to interact with you and keeps you top of mind for spending. 

3. Bundle Deals to Maximise Spending

  • Subscription + PPV Bundles: Since most earnings come from new subscriptions and PPV posts, combine the two in a special offer. For instance, “Subscribe this weekend and get 50% off on exclusive PPV content!” Bundles encourage fans to take advantage of both options, maximising your earnings.
  • Multi-Month Subscription Discounts: Offer fans a discount on multi-month subscriptions if they sign up during Black Friday. For example, “Get 3 months for the price of 2 this weekend only!” This attracts both new fans and encourages existing ones to commit longer-term.

4. Maintain Engagement After the Weekend

  • Keep the Content Flowing: Spending trends show that fans remain in a “high-spend” mindset through the end of November, so stay active with content even after Black Friday/Cyber Monday is over. Continue sharing posts, stories, and exclusive messages to maintain fans’ engagement and spending momentum.
  • Offer Follow-Up Deals: For fans who missed out, consider offering a “post-sale” deal on subscriptions or PPV content. Even a slight discount or bonus can re-engage fans who didn’t purchase over the weekend.

Black Friday and Cyber Monday are golden opportunities to supercharge your earnings on Fanvue. By playing to the urgency of last-minute deals, ramping up your engagement, crafting irresistible bundle offers, and sustaining momentum after the sales weekend, you can turn this holiday shopping surge into significant revenue. Don’t just ride the wave—own it! Start implementing these strategies today, and watch your fan base and earnings grow.