Black Friday and Cyber Monday aren't only for retail stores.
They're for anyone offering anything online - including creators. Plus, they're your biggest revenue opportunity of the year.

People are actively looking for deals during this time. They're browsing and ready to commit when something catches their eye. Here's how to make sure your deals stand out.

(Cyber Monday tips at the bottom!)

Start Teasing Early – Build The Hype

The sale doesn't start on Black Friday.
It starts the week before.

Smart creators don't just drop a discount and hope for the best. They build anticipation. They create buzz. They make fans wait for something good.

What to do:

  • Start a countdown 3–7 days before. Post daily on Instagram Stories, TikTok, Threads, and X. Keep it visual - use countdown stickers, teaser clips, blurred images.
  • Make fans guess what's coming. Run polls. Ask questions. Get them involved in the buildup.
  • Drop hints without revealing everything.
    • “My wildest bundle yet and a discount is coming” creates more intrigue than just stating the percentage.

Try these:

  • Post idea: Blurred-out screenshot with text - “This unlocks Black Friday. Are you ready?”
  • Story poll: “If I dropped my most exclusive content ever, what would you want to see? Photoshoot BTS, Q&A, or custom content requests?”
  • Countdown caption: “5 days until my biggest drop of the year. Set your alarms - this one’s different 🔥”

The goal: Make sure every fan knows something big is coming before the day hits.

Free Trials Win New Fans Fast

Free trials are powerful.

Why? Because “free” removes all friction. Fans who wouldn’t pay $10 will absolutely claim a 24/48-hour free pass. Once they’re in and see your content, they convert.

How it works:

  • Offer 1–2 day free trials, but only claimable during Black Friday or Cyber Monday.
  • Create urgency around the trial itself.
  • Promote it everywhere: “First 25 new subscribers get 48 hours free - after that, it’s gone.”

Examples that work:

  • “FREE TRIAL unlocked for 48 hours on Cyber Monday - but only for the first 20 people. Don’t sleep on this.”
  • Story: “Black Friday surprise: Get into my Fanvue FREE for 2 days. Link in bio, but only until midnight.”

DM to warm leads:

“Hey! Dropping you a Black Friday gift - free trial to my page for 48 hours. No strings. Just my way of saying thanks for following. Here’s your link: [add Fanvue link]”

Stack Your Discounts Day By Day

Here’s a trick most creators miss: gradual escalation.

Don’t use your best discount on day one. Start smaller and build up each day. This creates multiple waves of urgency and gives fence-sitters a reason to keep checking back.

Example schedule:

  • Day 1: 15% off subscriptions
  • Day 2: 25% off subscriptions
  • Day 3 (Black Friday): 40% off + exclusive bonus bundle

Announce each increase across all platforms. Make it clear that waiting pays off - but waiting too long means missing out.

What to post:

  • Story: “Today: 15% off. Tomorrow? Even better. The closer we get to Black Friday, the hotter the deal gets 🔥”
  • Feed post: “Day 2 discount just dropped: 25% off my page. Tomorrow is Black Friday, and trust me - you’ll want to be ready for what I’m planning.”
  • Teaser DM: “Discounts are climbing every day, but they will disappear soon! Are you in yet, or are you waiting for the big one?”

This approach keeps you top-of-mind and gives fans multiple entry points to buy.

Reward Your Biggest Supporters

Your top spenders and most loyal fans deserve something special. And when you give them VIP treatment, they spend even more.

Before Black Friday hits, identify your top 10–20 fans - the ones who tip, engage, and show up consistently.
Message them directly with exclusive offers they can’t get anywhere else.

Ideas that work:

  • Exclusive bundles:
    “As a thank you, you’re getting early access to my Black Friday bundle before anyone else sees it.”

DM template:

“Hey [name]! You’ve been amazing, so I wanted to say thank you. You’re getting exclusive early access to my Black Friday drop - plus it’s discounted for you <3 Use it before Friday and you’ll unlock something extra 👀”

These fans already love you. Show them you notice, and they’ll become even bigger advocates.

Custom Codes Create Urgency and Exclusivity

Everyone loves feeling like they got a special deal.
Custom codes make that happen.

Create different codes for different audiences - Instagram followers, Story voters, top spenders, DMs, etc.

Examples:

  • Poll participants: “Everyone who voted in my Story poll - DM me ‘STORIES’ on Fanvue for your exclusive discounted bundle.”
  • Day-specific codes: FRIDAY40 for Black Friday, CYBER30 for Cyber Monday. Fans DM you to claim.
  • Story idea: “I’m dropping a secret code in DMs to everyone who replies to this Story in the next hour. Go!”
  • Live announcement: “I’m about to go live and drop a code for everyone watching. Don’t miss it.”

Codes feel personal, create action, and are easy to track - so you know what’s working.

Bundle Your Best Content Into Irresistible Packages

Bundle 3–5 pieces of exclusive or highly requested content together and price it at a discount compared to buying individually. Make it a no-brainer.

What goes in a bundle:

  • Behind-the-scenes photoshoot
  • Requested custom video or Q&A
  • Never-before-seen content
  • Bonus surprise (e.g., teaser for upcoming content, signed digital pic, voice message)

Bundle examples:

  • “Black Friday Exclusive: BTS Photoshoot + Q&A + Signed Digital Pic = $20 (worth much more!)”
  • “Cyber Monday Drop: My Morning Routine vlog + Un-lockable surprise video + Custom DM voicemail - just $15 today only.”

Sales post template:

🚨 BLACK FRIDAY BUNDLE DROP 🚨
✅ BTS Photoshoot (never posted)
Available TODAY ONLY for only $X

Bundles increase perceived value and make fans feel like they’re getting a deal - which they are.

Use Social Media to Drive Engagement – And Sales

Your socials aren’t just promo channels - they’re a hype network.

Use polls, quizzes, Lives, and interactive Stories to pull fans in and funnel them to your offers. The more they engage, the more likely they are to buy.

What to do:

  • Run a Live: “Going live in 10 minutes to reveal my Black Friday surprise. If you’re watching, you get a secret code.”
  • Story quizzes: “Which bundle should I drop? Option A, B, or C? Most votes win - and voters get an early Black Friday discount.”
  • Polls: “Would you rather see: Exclusive photoshoot or chill BTS content?” Then message everyone who voted with a discount code.

Captions that work:

  • “DM me ‘DEAL’ in the next 30 minutes and I’ll send you a subscription discount. First 15 only 👀”
  • “Only 6 hours left. If you’ve been waiting, this is your sign. Don’t let FOMO win.”

Social media builds momentum. Use it to turn passive followers into active buyers.

Cyber Monday: Fresh Deals and New Urgency

Black Friday deals were great. Cyber Monday is your victory lap.

Don’t just repeat Friday’s offer. Switch it up. Launch a different bundle, a new discount, or a flash sale that only lasts a few hours.

Ideas for Cyber Monday:

  • Flash deals: “Next 3 hours only - 50% off my exclusive bundle. Ends at 6 PM sharp.”
  • New content drop: “Cyber Monday special: Brand new content just dropped and it’s 40% off until midnight.”
  • Last call: “This is it - final discount. Tomorrow, prices go back to normal.”

Post templates:

  • “CYBER MONDAY MADNESS ⚡ New bundle. New codes. New surprises. Only until midnight. This is your last call.”
  • “Didn’t grab Friday’s drop? Here’s a fresh one: [bundle details]. But it ends TONIGHT.”
  • “Flash deal unlocked: Next 100 buyers get an extra bonus. Timer starts now.”

Cyber Monday gives fence-sitters one more reason to act. Use it to close out strong.

Automate and Plan Ahead

It's hard to manually post and DM every fan during a 4-day sale sprint. Automate what you can. Plan everything in advance.

How to prep:

  • Pre-schedule all your social posts (Instagram, TikTok, Threads, X, Fanvue).
  • Batch-write your DM templates and codes ahead of time.
  • Use Fanvue’s mass messaging tools to send offers at scale.
  • Create a simple calendar: What posts go live when? What codes drop when? What bundles launch when?

The Bottom Line

Black Friday and Cyber Monday are the biggest spending days of the year.
Fans are ready to buy. They’re already in the mindset. Your job is to meet them with irresistible offers, smart psychology, and relentless energy.

Start early. Build hype. Reward loyalty. Create urgency.
And don’t stop when Friday ends!